The Beavertail Lighthouse Museum Association maintains and protects the third oldest lighthouse found on the southernmost tip of Jamestown, Rhode Island. The new re-brand still focuses on the lighthouse with a strong focus outlining Beavertail.
The lighthouse is represented in medium sized strokes with rounded edges and paired with a similar sans-serif typeface. The color palette has been refined but still keeps the iconic water blue.
The museum apparel has been updated as well to match the new brand with a simplistic style as well as an illustrated focused style. The two are printed on different tangible merchandise.