I was challenged with the responsibility to conceptualize and design a poster series. My poster series revolves around an opening for a hypothetical flagship store for Skog. Skog is a Swedish outdoor gear company focused on creating the most reliable equipment to supply its customers. Skog means forrest in Norwegian, this is the premise of the company. 


The Neenah STARDREAM®  Paper collection was used to add a shimmering pearlescent variation and “astral” effect to SKOG’s store opening. The flat vector illustration was created to outline each of the four seasons with various gear needed within the seasons. 

Categories: BrandingPoster Series