Flat Duck Brewery Company is a small business created for our two favorite kinds of people; fathers and corny joke lovers. Our founders started brewing with the most locally sourced ingredients while keeping our old man humor alive. I designed and prototyped all the beer cans while individualizing all of the tall boys.
I am very passionate about beer, that is where the entire idea of creating a micro-brewery originated. I wanted to create a brand that was eye catching on shelves for all genders while keep the dad humor alive.
The tools are composed of three strokes; two of which are in the same monochromatic scheme with a black outline. Each can has the Surgeon General warning, the story, address, and a different label. The label lists the name of the brewery and beer along with the batch number, Alcohol by Volume, International Bitterness Unit, and the Fluid Ounces.