I was challenged with the responsibility to conceptualize and design a poster series. My poster series revolves around an opening for a hypothetical flagship store for Skog. Skog is a Swedish outdoor gear company focused on creating the most reliable equipment to supply its customers. Skog means forrest in Norwegian, this is the premise of the company.
The Neenah STARDREAM® Paper collection was used to add a shimmering pearlescent variation and “astral” effect to SKOG’s store opening. The flat vector illustration was created to outline each of the four seasons with various gear needed within the seasons.